Premise
Soon it will be possible, perhaps even by the end of this sentence, for AI to populate your brand world with a near infinite amount of content. However, in the race for efficiency we may pay the ultimate price of everything looking and feeling the same. So, not only is there still a role for human creativity, but it is more important than ever. Without a distinctive and novel guiding idea that can then lay the foundation for the laws, language and culture of a unique brand world we’ll be adrift, or worse, in a sea of sameness. That’s why we proudly champion human ingenuity, yet pair it with a deep knowledge of creative technology to enable wildly interesting worlds.