Matt Lawson

Co-Founder and Chief Creative Officer

Since his first commercial, Telstra’s ‘Too many rabbits’ ad, which was voted Australia’s favourite commercial by The Age newspaper, Matt Lawson has gone on to become one of the region’s most innovative and consistently awarded creatives. In 2014, Big Won Report ranked him 14th most awarded copywriter globally, while 2015 saw him win AWARD Creative of the year. In 2017, he became the world’s number one ranked copywriter (Big Won Report). The following year, his first as an Executive Creative Director, he was the 5th most awarded ECD worldwide. As a copywriter Lawson has won 35 Cannes Lions including 12 Gold, a Grand Prix and Titanium, and has been awarded 21 times at D&AD across nine campaigns, with multiple Yellow Pencils, and a Black and White Pencil.

Some of his more notable work includes ‘Mobile Medic’, featured in Simon Veskner’s book 100 Ideas That Changed Advertising, ‘Pedigree K9FM’, which won New Zealand’s first D&AD Black Pencil, ‘DB Export Brewtroleum’, which picked up New Zealand’s top sustainability prize and was the most awarded campaign in the world in 2016. Plus, the multiple Lion-winning ‘YMCA Playnasium’, ‘Made Possible by Melbourne’, and ‘Belong Carbon Thumbprint’.

Passionate about inspiring young creatives and the industry to strive for innovative ideas, Matt Lawson also holds the position of MADC Co-President, Australia’s oldest running creative community.

Adrian Mills

Co-Founder and Chief Executive Officer

A strategic and creative business leader, Adrian Mills co-founded the Creative, Brand and Advertising offering for Deloitte Digital with Matt Lawson, which in a short period won Australian Consultancy and Digital Agency of the Year by Campaign Asia in 2023, Australian Creative Agency of the Year by Campaign Brief’s ‘The Work’; (2021 and 2022), and Digital Agency of the Year at Adfest Asia (2022). The team were also recognised at Cannes Lions in 2023, 2022, 2021 and 2019.

Prior to Deloitte, Adrian spent six years at McCann Melbourne, the last three and a half as Managing Director. During his time at the agency, it won Spikes, Campaign Brief, AWARD and D&AD Agency of the Year titles. In 2016 McCann was the top ranked Australian Agency at the APAC Effies, Asian Marketing Effectiveness & Strategy Awards, and the Australian Creative Effectiveness Awards. In 2017 it was the top ranked Australian agency at Adfest, Adstars, WARC and Cresta.

In 2014 Adrian was the most awarded account service professional in the world and his work has been recognised over 900 times at global and local award shows including 60 Cannes Lions, a D&AD Black Pencil and One Show Best in Show. His famous ‘Dumb Ways to Die’ campaign is recognised as the most awarded advertising campaign in history. An impassioned champion of ‘work that works’, Adrian has chaired the London International Awards Transformative Business Impact awards twice, judged for the Cannes Lions Festival of Creativity twice, performed jury duty for New York Festivals and the World Advertising Research Centre Effectiveness Awards, and been a member of the global advisory board for WARC.

Coming from a family of teachers, it may be no surprise that Adrian commits his time to education, having served on the RMIT advertising advisory board for five years, and writing the Account Management Course for Australia’s Advertising Council, which he also taught for three years. Matt and Adrian celebrate 18 years of friendship at the end of September 2024.

Britt Rigoni

General Manager

For more than 25 years Britt has been helping build businesses that build brand worlds. From her early career, where she helped launch Garnier and supported the 2006 Commonwealth Games with NAB, to her more recent accomplishments in leading the brand development of the AFLW and coordinating the global re-brand of Deloitte Consulting, Britt has been a driving force behind some of Australia’s most prominent brands. While Britt may describe her expertise as lying in advertising, branding, packaging, and marketing, it’s her ability to forge meaningful working relationships that truly sets her apart, delivering both commercial and cultural success.

Rob Weir

Head of Realisation

An avid maker and creative, Rob is truly an all-rounder. As an internationally awarded creative producer, Rob has spent the latter half of his career developing large-scale immersive activations, 3D animations, AR/VR and spatial computing projects, AI and ML applications, microsites, and mobile apps. His roots are in design and motion, and his passion for new challenges and digital innovation led him to Deloitte Digital. There, he spent over 13 years leading a hybrid team of designers, animators, and technologists to deliver projects across various sectors, including Defence, Financial Services, Healthcare, Government, Automotive, Telecommunications, Tourism, and Fashion Festivals and helping the firm win its first-ever Cannes Lion. When Rob isn’t working on diverse projects, he’s likely exploring his many hobbies, from diving to agri-tech.

Daniel Loukidis

Head of People and Culture

Daniel excels in building rapport and nurturing creative culture, complemented by his extensive experience in account management and specialist knowledge. As Head of People and Culture, Daniel prides himself on being the ultimate client partner, a role exemplified by his 15-year relationship with Suzuki. During this time, he has played a key role in re-establishing the brand in Australia and making it a flagship for the group globally. In addition to helping his key accounts solve problems and achieve commercial success, Daniel has also led globally award-winning work across automotive, government, wagering, utility, and finance sectors.

Charles Baylis

Executive Creative Director

A trained lawyer with a passion for language, music and design, Charles spent his early career straddling law and production for the BBC and marketing for an independent record label.  He then found his calling in advertising, achieving early success with his first Cannes Lion in his debut year and being recognised as the 3rd most awarded copywriter in the world (Drum Magazine), One to Watch (CB) and Rising Star (MADC) in his third year. Since then, Charles has amassed over 200 awards at shows around the world. As Executive Creative Director at Deloitte, Charles led the agency to be named Australian Creative Agency and Creative Consultancy of the Year for two consecutive years by Campaign Brief and Campaign Asia. But it would be remiss of us not to mention that when finishing his GCSE’s Charles received the highest results in that year and had to read out the results on national radio – making his mother very happy. He also grew up figure skating, making his mother even happier.

Marlese Byfield

Head of Broadcast Production

No production challenge is too big or too small for Marlese. With a Bachelor of Arts in Graphic Design and a Bachelor of Photography, Marlese brings a rich blend of creative and technical expertise to her role. Her career spans over 20 years and includes a diverse range of positions and covers all aspects of advertising production and post-production across various mediums. She has orchestrated campaigns for both Australian and international markets, including the Netherlands, Italy, UK, Singapore, Hong Kong, New Zealand, India, and the US for brands including, International Olympic Committee, Paralympic Committee, the Wallabies, Cricket Australia, AFL, and Scuderia Ferrari.